Flagship Harry Potter Store

Broadway, New York

Brief

To bring audio and digital effects to a new immersive three-story flagship Harry Potter store in New York.

Our Vision

To reimagine the retail experience to fully engage and immerse customers into the world of Harry Potter.

The Outcome

Harry Potter New York. An immersive three-story retail experience like no other, boasting the world’s largest collection of Harry Potter and Fantastic Beasts products, the store includes many interactive elements, photo opportunities, authentic props from the films, fifteen themed areas and the promise of events, and virtual reality events still to come. We are thrilled to be the audio and digital effects company behind this landmark.